Email
Marketing

If you want to do email marketing in Canada, you must respect the Canadian Anti-Spam Legislation CASL rules. You obtain permission in advance from those you email. You can use any number of services to create and send emails, but ensure you provide an easy unsubscribe link inside every email for those who no longer wish to hear from you.

Drip email marketing is a marketing technique that involves sending automated emails to users, either according to their activity or on a predetermined schedule. As an example, upon subscribing to your newsletter, one might receive immediate welcome emails; other emails might be provided over a few weeks. That practice will keep your audience informed and engaged.

Segmentation is one of those features in email marketing that lets you strip your contact list down into smaller, more particularized groups based on specific criteria such as interests or purchase history. By developing a targeted email list, you are in a great position to send emails that are highly targeted and relevant to a clearly defined group, yet again, building more engagement hence better results.

First, you must make a list of email subscribers who have allowed you to contact them. Next comes the decision of an email marketing platform that will help in designing and sending emails. Always ensure your email must also follow CASL (Canada's Anti-Spam Legislation) by clearly providing explicit consent, including the procedure of opting out, which should also be easy. Begin with some straightforward campaigns and track your results to understand what works best.

Email marketing in Canada can be very lucrative. It's a high-return activity, mainly because it is relatively low-cost and able to reach broad audiences. Many companies find that email marketing successfully increases sales, builds customer loyalty, and creates website traffic.