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Faber LLP Case Studies
Real-World Authority, Explained to a Search Engine
Faber LLP is a full-service accounting firm based in Edmonton, with deep experience across assurance, taxation, and advisory work, from routine audits to complex cross-border structuring and ESG advisory.
That expertise took years to build, and even longer to explain to a search engine. Closing that gap, between real-world authority and digital visibility, is what brought Faber LLP to Faber Cre8tive.
Assurance, taxation, and advisory work — from routine audits to complex cross-border structuring and ESG advisory.
Nowhere on Google. Here's What Changed.
Faber LLP's reputation was built the traditional way, through referrals and long client relationships. Its website told a different story. Search for the firm's exact specialties, terms like "Chartered Professional Accountant West Edmonton" or "SR&ED services in Edmonton," and Faber LLP was nowhere on the first several pages of Google. Business owners actively looking for that expertise were finding competitors first, simply because those competitors showed up.
The firm held zero top-ranking positions for any core service line, organic traffic was minimal, and growth depended almost entirely on referrals, a strategy with a ceiling. Faber LLP needed a digital presence that matched its real-world authority and brought in Faber Cre8tive to build one.
FC8 performance impact
Quiet channels, working in isolation → consistent, connected, compounding.
Growth by metric
Before FC8 vs. after FC8 — position on each track is scaled by relative growth
Qualitative shifts
Channel behavior before and after FC8
Aligned to the Language Ideal Clients Were Already Using
Ranking for generic accounting terms wouldn't move the needle for a firm this specialized.
The opportunity was to align Faber LLP's site with the specific language its ideal clients were already searching, at every stage of their decision. Answering those questions authoritatively built trust before a client ever called, while signalling to Google that Faber LLP was a legitimate authority on the subject.
A Technical & Competitive Audit
Fixing site architecture, page speed, and on-page SEO fundamentals so the content built on top of it could actually rank.
Two Kinds of Keyword Mapping
High-commercial-intent terms like "CFO services Edmonton" for businesses ready to hire, and high-volume informational queries like "what is a factual resident of Canada" for the far larger audience still researching.
A Systematic Digital PR & Link-Building Program
Growing Faber LLP's referring domains from 42 into the hundreds and reinforcing the same signal with every earned link: this firm knows what it's talking about.
Nothing Shipped Once and Sat Untouched
The team optimized existing service pages first, since that traffic was already close to converting, then built out a steady cadence of long-form content mapped to the keyword research and checked against competitors.
Nothing shipped once and sat untouched. Rankings were monitored on an ongoing basis, underperforming pages were revisited, and the roadmap adjusted as new opportunities surfaced, the kind of continuous refinement that keeps a campaign compounding instead of plateauing.
Two Phases
The data shows a story in two phases: an explosive first-year climb, followed by a mature position that has held ever since.
What Ran in Sequence
Existing Pages First
Optimized existing service pages first, since that traffic was already close to converting.
Long-Form Content
A steady cadence mapped to the keyword research and checked against competitors.
Ongoing Monitoring
Rankings monitored on an ongoing basis, with underperforming pages revisited.
Roadmap Refinement
The roadmap adjusted as new opportunities surfaced, keeping the campaign compounding.
A Quantifiable Transformation
The data shows a story in two phases: an explosive first-year climb, followed by a mature position that has held ever since.
Organic Growth, Then Staying Power
Before the campaign, faberllp.ca had no meaningful organic traffic. Once results started showing, monthly visits climbed from roughly 300 to a first-year peak of over 1,700, an increase of more than 460% in under twelve months. In the years since, traffic has settled into a steadier 400 to 900 visitors a month, the normal shape of a mature campaign shifting from rapid capture to long-term maintenance. Today, in 2026, traffic remains consistently above where the firm started, on a foundation that has outlasted nearly three years of algorithm updates and market shifts.
Keyword Rankings That Matter
Keywords that didn't register anywhere in the top 100 two years ago now sit at #1, and Faber LLP holds the top spot for essentially every priority commercial service it wants to be known for.
| Keyword | Position, Two Years Ago | Position, Today |
|---|---|---|
| Internal Audit & Risk Advisory Services | Not Ranked | #1 |
| ESG Services in Edmonton | Not Ranked | #1 |
| Fractional CFO Services Edmonton | Not Ranked | #1 |
| SR&ED Services in Edmonton | Not Ranked | #1 |
| Cybersecurity Advisory Services | Not Ranked | #1 |
| Chartered Professional Accountant West Edmonton | #1 | #1 Held |
| What Is a Factual Resident of Canada | Not Ranked | #5 |
| What Is a Deemed Resident of Canada | Not Ranked | #8 |
A wide bench of informational tax queries, the questions clients search before they ever call an accountant, now rank on page one as well, giving Faber LLP visibility at both ends of the client journey.
Domain Authority That Compounds
Referring domains grew from 42 to 341 today, an increase of more than 710%, after peaking above 450 earlier in 2026. Domain authority climbed from 2 to a high of 17 before settling into a stable 10, the kind of sustained trust signal that keeps rankings durable as algorithms and competitors change.
Four Ways the Numbers Show Up in the Business
Lead Generation
A consistent flow of inquiries now arrives directly from Google every month, supplementing the referral pipeline instead of the firm depending on it entirely.
Brand Authority
Holding #1 for both simple and highly technical queries positions Faber LLP as the go-to expert, a signal referral alone can't replicate.
Competitive Advantage
The firm now outranks older, more established competitors for the terms that matter most.
Sustainable Growth
Nearly three years in, rankings and authority have held steady rather than fading, proof this is a durable asset, not a short-lived spike.
Making Presence Known Is More Important Than Just Filling the Feed
From simply being online to actually being seen. FC8 built Faber LLP's social presence through consistent content, strategic messaging, and platform-specific execution — turning social media into an active extension of the brand.
Where the Posts Come From
Share of the 1,000+ posts, by channel — before and after, per platform.
Across Facebook, Instagram & LinkedIn: 1,000+ posts · 14,732 impressions · 483 engagements, over three years.
What Changed?
The Campaign, in Numbers
- 01Organic traffic: negligible baseline to a first-year peak of 1,719 monthly visitors (+469%), now steady at 400 to 900
- 02Referring domains: up more than 710%, from 42 to 341 (peaked above 450 in early 2026)
- 03Domain authority score: up from 2 to a stable 10, with a high of 17
- 04Keyword rankings: dozens of priority commercial keywords now hold #1, up from no ranking at all
- 05Campaign span: nearly three years of sustained, data-verified growth
Success Came Down to Specificity
Success came down to specificity.
Rather than chasing broad, high-competition terms, the strategy targeted the exact language Faber LLP's ideal clients were using, at the moment they were searching. The technical audit gave content a foundation to rank on, and the authority-building program gave Google a reason to trust it.
Nearly three years in, Faber LLP still holds #1 for the keywords that matter most, and its authority has stayed strong even as the first-year traffic spike settled into a steadier pace. That's the difference between a campaign built for a quick splash and one built to hold ground.
Ready to Write Your Growth Story?
Faber LLP's transformation shows that deep expertise and strong search visibility aren't competing priorities. They're meant to work together. Every business built on expertise runs into some version of this same problem: the people who need it most can't find it. If your firm's digital presence doesn't yet reflect the authority you've built, let's talk.
Let's Talk 