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A Reputation That Lived Almost Entirely Offline
Lambert Nemec Group is a Manitoba-owned recruitment firm with more than 17 years of experience connecting Winnipeg businesses with specialized talent in Accounting & Finance, Information Technology, and People & Culture.
The firm has built its reputation on hands-on, relationship-driven placements, but that reputation lived almost entirely offline. Despite nearly two decades in the market, the firm had never built a digital presence to match.
Connecting Winnipeg businesses with specialized talent in Accounting & Finance, Information Technology, and People & Culture.
Starting From Scratch. What Faber Cre8tive Built Instead.
Starting a social media program from scratch is difficult in any industry. In a market as competitive and relationship-based as Manitoba recruitment, it's harder still. Lambert Nemec needed to build brand recognition, spark real conversations with candidates and employers, and generate qualified leads, all while starting from little followers on every platform.
Without an existing digital footprint, the firm was effectively invisible to the job seekers and hiring managers who increasingly look to social channels before they ever pick up the phone.
Real Candidates.
A Channel-Specific Strategy, Not One-Size-Fits-All
Each channel ran on its own calendar, built for the audience actually there.
Faber Cre8tive built a channel-specific content strategy rather than a one-size-fits-all posting plan. Each channel ran on a tailored content calendar, built around data-driven posting schedules and creative formats designed to convert casual viewers into inquiries.
LinkedIn — The Thought-Leadership Hub
LinkedIn was positioned as the firm's thought-leadership hub, aimed at hiring managers and industry professionals.
Instagram — Career Tips & Human Storytelling
Instagram was used to reach a younger, more visual audience of job seekers through career tips and human-centered storytelling.
TikTok — Fast, Relatable HR Content
TikTok gave the firm a way to reach Gen Z candidates with fast, relatable HR content.
Every Channel Launched at the Same Starting Point
Every channel launched at the same starting point: zero followers, zero history, zero brand recognition. On LinkedIn, the team published a steady mix of educational posts, career tips, and industry insights designed to position Lambert Nemec as a go-to voice in Manitoba HR.
Instagram carried that same message through carousels, short-form video, and motivational content built for job seekers early in their careers. TikTok leaned into trending audio and formats to make HR topics approachable for a younger audience, using duets and stitches to expand reach organically.
Search Ran Alongside Social
Alongside the content push, Faber Cre8tive optimized Lambert Nemec's website for the recruitment terms Winnipeg employers and candidates actually search.
What Ran in Parallel
Educational posts, career tips, and industry insights positioning the firm as a go-to voice in Manitoba HR.
Carousels, short-form video, and motivational content built for job seekers early in their careers.
TikTok
Trending audio and formats, using duets and stitches to expand reach organically.
On-Page SEO
Website optimized for the recruitment terms Winnipeg employers and candidates actually search.
More Content. More Visibility. More Audience. More Impact.
Across all four channels, Lambert Nemec went from handful to 8,144 followers, published 1,705 posts, and generated 337,600 impressions.
Where the Reach Comes From
Share of total impressions, by channel — plus full-campaign totals for each.
TikTok
Full-campaign totals across all four channels: 1,559 posts · 7,664 followers · 5,854 engagements · 331,764 impressions.
LinkedIn quickly became the campaign's engine, accounting for the vast majority of followers and impressions. In its first five months alone, the channel hit a 9.04% engagement rate, well above typical benchmarks for HR and staffing firms, before scaling into the channel that now drives the bulk of the brand's reach. TikTok, while smaller in follower count, punched above its weight for visibility, contributing to a 78% lift in brand awareness among younger, career-oriented audiences who had never previously encountered the Lambert Nemec name.
8,144 Followers.
The website side of the campaign showed similar momentum. On-page SEO work moved Lambert Nemec from unranked to page-one positions across its most important local search terms.
Keyword Rankings Snapshot
| Keyword | Before | Current | Change |
|---|---|---|---|
| recruiter winnipeg | Not ranked | #2 | New |
| winnipeg recruiters | Not ranked | #2 | New |
| recruiting agencies in winnipeg | Not ranked | #2 | New |
| top recruitment agencies in winnipeg | Not ranked | #2 | New |
| recruiters winnipeg | Not ranked | #3 | New |
| recruitment agency winnipeg | Not ranked | #3 | New |
| employment agency in winnipeg | Not ranked | #3 | New |
| job recruiters winnipeg | Not ranked | #3 | New |
| recruitment agencies winnipeg | Not ranked | #3 | New |
| employment agencies in winnipeg manitoba | Not ranked | #4 | New |
Ten of the market's highest-intent recruitment search terms now place Lambert Nemec on page one, most within the top three results.
More Than Vanity Metrics
These numbers add up to more than vanity metrics. Ranking on page one for the exact terms Winnipeg employers and job seekers search means Lambert Nemec now captures demand at the moment it happens, rather than relying solely on referrals and word of mouth.
The social growth reinforces that same effect: lead inquiries rose 176%, giving the firm a steady, measurable pipeline of new conversations that didn't exist a year earlier.
Reach Across Every Audience
LinkedIn's reach puts the firm in front of the hiring managers and executives who make placement decisions, while Instagram and TikTok extend that reach to the next generation of candidates entering the Winnipeg job market. Together, these channels have turned Lambert Nemec's 17 years of recruitment expertise into a digital presence that matches its reputation.
The Campaign, in Numbers
- 01Total followers: grew from 0 to 7,664 across four platforms
- 02Total impressions: 331,764, with LinkedIn driving over 80% of that reach
- 03Lead inquiries: up 176% since launch
- 04LinkedIn engagement rate: 9.04% in the first five months, well above industry norms
- 05Page-one keyword rankings: achieved for 10 of Lambert Nemec's core recruitment search terms
Every Platform Treated as Its Own Channel
The results came from treating each platform as its own channel rather than repurposing the same content everywhere.
LinkedIn's professional audience got thought leadership; Instagram and TikTok got the visual, relatable content that actually performs there. Pairing that content strategy with on-page SEO meant Lambert Nemec was building visibility on two fronts at once, search and social, so that however a candidate or client found the firm, what they found reinforced the same message.
Consistent posting schedules and ongoing performance tracking kept the strategy responsive rather than static, allowing the team to double down on what worked, particularly LinkedIn, as the data came in.
Ready to Build Your Brand?
Lambert Nemec Group's growth shows what's possible when a recruitment firm's digital presence finally matches its real-world reputation. If your business has the experience but not the visibility, Faber Cre8tive can help close that gap.
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