“Don’t delay acting on a good idea. Chances are someone else has just thought of it, too.”
Content creation is as technical as it is individual. Therefore, one has to plan well, execute excellently, stay consistent and research diligently to get a foothold in the world of ideas that nowadays see no bounds.
Before delving deeper into the discussion on content creation, let’s discuss the last thing first, as it may give you an idea of one dimension of the delivery of content creation.
The progenitor of this Viral Content Model is Jonah Berger, a Stanford University professor. This model is called the Valence-Arousal-Dominance (VAD) model. It suggests that individual emotions are essential to make content viral. These include:
Nonetheless, the above might serve as an excellent preface to the following detailed discussion on content creation.
“Move fast and break things.”
Stagnancy makes things rust. Note that you should keep evolving, or you fall. Remembering this, you must be open to creativity and innovation. In this respect, some of the ideas to bring something new to your content creation are below:
Creating content that resonates with your audience requires knowing what is happening in the industry. So, your finger on the pulse of the people enables you to produce content for their needs.
Similarly, the industry, like the people themselves, is ever-evolving. So, good content creators scour the internet for news and trends. Thus, they can understand historical trends of people’s liking and analyze their current mindset.
You do not have to collect everything in your mind before you create. Instead, you hit upon ideas in the middle of work. Hence, set aside some fixed daily time to sit and create content. As it is said:
“When you start walking on the way, the way appears.”
So, more than what is needed to compose, it is more important to sit down and write.
“Down with silos, up with people”
Your online identity becomes more solidified and meaningful when it has a touch of interaction. So, make it a priority to reply to messages or respond to comments.
Not to mention that being available to your audience builds a lasting bond between you and them and makes them feel valued and appreciated. Nonetheless, always remember that your audience is the heart of your content, and their engagement makes it thrive.
Canada has unique opportunities for content creators, such as grants and funding programs for content creators—grant amounts range from $25,000 per year to a maximum of $50,000 over two years.
So, look into organizations like the Canada Council for the Arts and provincial arts councils for potential support if your content relates to that.
“The roots of education are bitter, but the fruit is sweet.”
In the world of content creation, learning is life. Thereby, the more you learn, the more you earn. Logically, by learning more, you can understand diverse concepts, learn new concepts, generate new ideas, and keep your audience engaged in a progressive journey.
For the continuous growth of your content creation career, your audience can become a helping hand for you rather than being just passive viewers. Thus, by inviting feedback, suggestions, and diverse viewpoints and tailoring your content to fit your viewers’ recommendations, you can develop a long-lasting interdependent relationship where your viewers consider themselves contributors and active participants. This way, you can forge deeper connections with them and cultivate a loyal community.
Moreover, it will give you a continuous stream of ideas and foundational concepts for your future creations.
“What would you do if you weren’t afraid?”
The web is a sea of content and ideas calling for attention. Therefore, you must stand out so the audience is pulled toward you and attracted to your content.
While being inward-looking might sound counterproductive, it is very effective. So, instead of focusing on broader topics, you can specify an area where you can attract your viewership. In this way, if you focus on one area, you can become an authority and have your share of viewership.
Exploring the following elements can help you identify your Niche:
You should conduct market research to ensure that the area of interest you have specified has enough potential to bring you viewership and considerable traffic.
However, it is mainly required if you turn content creation into a business.
