Artificial Intelligence (AI)

AEO vs GEO Is There Really Any Difference

AEO vs GEO Is There Really Any Difference?

Okay, let’s get one thing straight. The world of digital marketing is a bit like a Canadian winter: ever-changing, full of surprises, and if you’re not prepared, you’re going to get left behind. We’ve all gotten comfortable with SEO (Search Engine Optimization), the trusty toque of our online strategy for marketing. But lately, two new terms have been popping up, and they’re causing a bit of a stir: AEO and GEO.

What’s Generative Engine Optimization (GEO) & How To Do It

What’s Generative Engine Optimization (GEO) & How To Do It

One client came into our Faber Cre8tive office holding a coffee drink, and he looked stressed. “Killing it on Google, but the visitors? Poof, they’re gone. What’s happening?” Our manager relaxes in his chair and says, “Well, welcome to the AI takeover, Seth. You’re gonna love it.

GPT-5 Key Characteristics, Pricing and Model Card

GPT-5: Key Characteristics, Pricing and Model Card

Hey there, creative souls! You walk into our busy studio in Toronto, where one of your colleagues is talking to his screen: OK, GPT-5, brainstorm a catchy slogan for our client on the environmentally friendly sneaker line.

How Large Language Models Grasp Content and Why Structure is Their Secret Sauce

How Large Language Models (LLM) Grasp Content and Why Structure is Their Secret Sauce

Sarah leaned back in her chair at the office. “Okay, ChatGPT,” she said to her screen. “Tell me a joke about cats and lasers.” The AI fired back: “Why did the cat chase the laser? It thought it was a mouse with a glow-up.” She chuckled.

Microsoft's 7 AI Terms You Need to Know by 2026

Microsoft’s 7 AI Terms You Need to Know by 2026

The Faber Cre8tive meeting room hums. Our lead strategist bangs her notebook shut. “You know, AI is changing the game of digital marketing. Microsoft’s seven words? When these 7 AI gods combine, they become more powerful than Thor’s hammer.

The AI Revolution 5 Game-Changing Types of AI You Need to Know!

The AI Revolution: 5 Game-Changing Types of AI You Need to Know!

It’s 1995. Neon-lit arcades hum with the clatter of Street Fighter II. Floppy disks rule, and the internet is a clunky novelty. But in a quiet Silicon Valley lab, a digital spark ignites. An experimental AI code produces a rogue AI which hacks its server, getting into pagers, fax machines and even the local radio station, broadcasting coded messages: The future is now. The global society is panicking since this intangible entity rewires reality.

How To Track Brand Authority for AI Search

How To Track Brand Authority for AI Search in 2026?

It is 2026, and a prospective customer poses a question to their assistant that runs on artificial intelligence, “Which is the best digital marketing company in Canada?” The AI scans a galaxy of data, and in the blistering of a moment, it comes up with an answer. Is the noise the one in which your brand, such as Faber Cre8tive, glows? Or does it fall into the digital abyss? Brand authority has become not only a buzzword but also a way to be seen, heard and selected in the age of AI search.

SearchGPT vs. Perplexity vs. Google: Who’s Winning the Search Showdown?

SearchGPT vs. Perplexity vs. Google: Who’s Winning the Search Showdown?

Sipping a double-shot espresso in a bustling Vancouver café, where suddenly your laptop hums, and you need answers now. Maybe it’s the latest TikTok trend for a client’s campaign or a deep dive into market stats for a pitch. You fire up a search engine, but which one? Google, the old faithful?

Web3 Marketing Trends and Strategies to Consider in 2026

Web3 Marketing Trends and Strategies to Consider in 2026

It is a Saturday night of 2026, and you are chilling with your friends at a small rooftop bar in Ottawa, where fairy lights are shimmering, glasses clinking, and people are sharing laughs.

The AI War Just Got Real Grok3 vs. the Titans

The AI War Just Got Real: Grok3 vs. the Titans

The Artificial intelligence world is getting hotter with the latest news from Elon Musk’s xAI. The release of Grok3, the next iteration of Grok2, is set to revolutionize the competition and push the limits of artificial intelligence.