Digital Marketing

You are all cuddled up on the couch, phone in hand, mindlessly scrolling through your feed to unwind from the day. A long scroll of posts passes, including friends’ updates, memes, and the usual. Then, all of a sudden, you are shown as an advertisement for the cozy sweater you’ve been eyeing for weeks, perfectly timed with the chilly Canadian winter setting in. Instead of feeling irritated, you’re intrigued and tap through to learn more. It’s moments like these that flip the script on what we think about online ads.

IDENTITY OVER VOLUME. Your brand doesn’t need to be loud; it needs to be magnetic. Read how to cut through the noise and create a core identity for your brand that sticks, ensuring you’re not just seen, but remembered.

Halloween is a significant source of real expenditure in Canada. On average, Canadians spend $2.7 billion on Halloween and allocate $67 on average per household (Retail Council of Canada, 2023).

“Listen up,” the client whispers over a video call. “My PPC campaigns eat budget like candy. But sales? Not so sweet. Fix this for me in 2025.”

Welcome to the fast-paced global world of digital marketing in 2025, where a Chief Marketing Officers (CMO) seem to handle flaming torches as they peddle with a tormented pressure on a unicycle on a tight rope.

Not by a predator but by algorithms, sophisticated digital bloodhounds tracking your every click, pause, and scroll.

Our current reality: a Gen Z teenager filming a 15-second TikTok dance, syncing every move to a trending sound, while a Millennial scrolls through Instagram, double-tapping a carefully organized post from a small business they’ve followed since 2018.

Imagine you’re searching for “best luxury hotels in Canada,” and bam! —a box at the top of Google’s results gives you the perfect answer, no clicking needed. That’s the magic of a featured snippet, the ultimate prize in the 2025 SEO game.

Increase tourism through digital marketing in 2025. Utilize social media, influencers, SEO, and VR. Create engaging content, optimize your website, and implement targeted email marketing and online ads to attract more visitors.

Businesses aim to use the latest social media platforms effectively to stay ahead of the competition in digital marketing.