SEO

Okay, let’s get one thing straight. The world of digital marketing is a bit like a Canadian winter: ever-changing, full of surprises, and if you’re not prepared, you’re going to get left behind. We’ve all gotten comfortable with SEO (Search Engine Optimization), the trusty toque of our online strategy for marketing. But lately, two new terms have been popping up, and they’re causing a bit of a stir: AEO and GEO.

One client came into our Faber Cre8tive office holding a coffee drink, and he looked stressed. “Killing it on Google, but the visitors? Poof, they’re gone. What’s happening?” Our manager relaxes in his chair and says, “Well, welcome to the AI takeover, Seth. You’re gonna love it.

Hey there, creative souls! You walk into our busy studio in Toronto, where one of your colleagues is talking to his screen: OK, GPT-5, brainstorm a catchy slogan for our client on the environmentally friendly sneaker line.

Planning your cross-country road trip, but instead of a GPS, you’re relying on a crumpled, outdated map from 2010. You might eventually reach your destination, but you’ll waste time, gas, and probably your sanity. That’s what doing SEO without proper keyword research feels like in 2025.

In the digital marketplace of 2025, SEO and AI friendly websites are considered the powerhouse. Since business growth has become the most essential part of web design, the synergy between web design, AI and SEO is more important than ever.

Are you missing the critical KPIs that could transform your online performance? In the ever-evolving digital marketing landscape, staying ahead of the competition means keeping a close eye on your website’s SEO performance.

SEO is a vital aspect of digital marketing. It combines a variety of techniques to help your business rank high on search engine results pages. Since Canada is a bilingual country, it’s important to optimize your content for both English and French. Also, make sure your NAP (name, address, and phone number) is consistent across all online directories.