Social Media

It is a rainy afternoon, you are scrolling your social media feed and having a cup of coffee in your hand, when something posted by a user attracts your attention. Not due to the picture, but the text is beneath it. They strike you in the heart, cause you to laugh, or raise an inquiry that you cannot help but answer. And that is the power of a killer caption.

It is a Saturday night of 2026, and you are chilling with your friends at a small rooftop bar in Ottawa, where fairy lights are shimmering, glasses clinking, and people are sharing laughs.

Our current reality: a Gen Z teenager filming a 15-second TikTok dance, syncing every move to a trending sound, while a Millennial scrolls through Instagram, double-tapping a carefully organized post from a small business they’ve followed since 2018.

Businesses aim to use the latest social media platforms effectively to stay ahead of the competition in digital marketing. 

Learn how to use X/Twitter for marketing in 2025. This Faber Cre8tive guide will help you discover best practices for audience interaction, content utilization, and ads.

In digital marketing, platforms like Pinterest are vital in helping businesses engage with the audience through visual content and inspiration-driven engagement.

In the vibrant and ever-evolving world of social media, Instagram stands out as a juggernaut, boasting over a billion active users worldwide. Yet, amidst this vast sea of content, one enigmatic force reigns supreme: the Instagram algorithm.

In the ever-changing social media landscape, Twitter remains a force to be reckoned with, providing a forum for ideas to start revolutions, trends to spread like wildfire, and voices to resound throughout the world.

Billions of people check Instagram each month, making it a prime platform for engaging an audience and driving customer acquisition.