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NFTs are a unique way for businesses to reach new audiences. Whether you are selling a digital collectible, Metaverse avatar, or virtual experience, NFTs can help you create a buzz around your brand and attract enthusiasts and investors.

Performance marketing is an umbrella term for a variety of online advertising strategies. It involves setting clear goals and identifying the right publishers/partners to help you achieve them.

Marketing psychology is the practice of aligning your content with predictable, often subconscious, human behavioural patterns. These behaviour patterns are based on heuristics or shortcuts that the brain takes to process information and make decisions.

SEO is a vital aspect of digital marketing. It combines a variety of techniques to help your business rank high on search engine results pages. Since Canada is a bilingual country, it’s important to optimize your content for both English and French. Also, make sure your NAP (name, address, and phone number) is consistent across all online directories.

As we step into 2024, the digital period continues to be a driving force for businesses seeking to thrive in the competitive market. However, with great opportunities come great responsibilities, especially when it comes to…

Google Analytics 4 has many advantages over its predecessor. Whether it is data import, more flexibility in event tracking or better machine learning capabilities, GA4 offers more to marketers and website owners.

While everyone talks about generating lots of leads, what truly drives business growth are actual paying customers. Converting quality warm leads into loyal clients is a process that requires the right tools and strategies.

Marketing automation tools have become the backbone of successful campaigns, streamlining processes, and maximising efficiency. The right marketing automation tool can make all the difference for businesses in Canada.

The digital marketing world is constantly evolving, and it’s important to stay on top of current trends. By implementing innovative strategies, analyzing data, and staying ahead of the competition, businesses can unlock their potential and drive growth.

In this fast business era, staying ahead of the competition is a perpetual challenge. While strategic planning, market analysis, and effective execution are crucial, there’s an often overlooked factor that can propel a business to new heights: creativity.