How To Become a Content Creator in Canada
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Content creation is not for a specific type of individual. Every person is unique, and he can use his unique story, expertise, and ideas to relate to others. Over 50 million people worldwide consider themselves creators; if you, too, are aspiring to be a content creator, read on.
“Don’t delay acting on a good idea. Chances are someone else has just thought of it, too.”
Content creation is as technical as it is individual. Therefore, one has to plan well, execute excellently, stay consistent and research diligently to get a foothold in the world of ideas that nowadays see no bounds.
Before delving deeper into the discussion on content creation, let’s discuss the last thing first, as it may give you an idea of one dimension of the delivery of content creation.
The VAD Model
The progenitor of this Viral Content Model is Jonah Berger, a Stanford University professor. This model is called the Valence-Arousal-Dominance (VAD) model. It suggests that individual emotions are essential to make content viral. These include:
- Valence: Happiness or fear
- Arousal: Anger or sadness
- Dominance: Submission or control
Nonetheless, the above might serve as an excellent preface to the following detailed discussion on content creation.
The “How-To” of Becoming a Content Creator in Canada
Let’s now move on to a step-by-step methodology for becoming a content creator in Canada:
- 1. Embrace Creativity and Innovation
“Move fast and break things.”
Stagnancy makes things rust. Note that you should keep evolving, or you fall. Remembering this, you must be open to creativity and innovation. In this respect, some of the ideas to bring something new to your content creation are below:
- Experiment with new formats.
- Include new mediums.
- Explore unconventional ideas.
- Partner with other content creators
- Incorporate new technologies.
Utilization of these elements can make you stand out in the crowded digital landscape.
2. Read News About Your Field Every Day
Creating content that resonates with your audience requires knowing what is happening in the industry. So, your finger on the pulse of the people enables you to produce content for their needs.
Similarly, the industry, like the people themselves, is ever-evolving. So, good content creators scour the internet for news and trends. Thus, they can understand historical trends of people’s liking and analyze their current mindset.
3. Work Regularly: Let Things Fall in Place on Their Own
You do not have to collect everything in your mind before you create. Instead, you hit upon ideas in the middle of work. Hence, set aside some fixed daily time to sit and create content. As it is said:
“When you start walking on the way, the way appears.”
So, more than what is needed to compose, it is more important to sit down and write.
4. Engage and Nurture Relationships
“Down with silos, up with people”
Your online identity becomes more solidified and meaningful when it has a touch of interaction. So, make it a priority to reply to messages or respond to comments.
Not to mention that being available to your audience builds a lasting bond between you and them and makes them feel valued and appreciated. Nonetheless, always remember that your audience is the heart of your content, and their engagement makes it thrive.
5. Take Advantage of Canadian Opportunities
Canada has unique opportunities for content creators, such as grants and funding programs for content creators—grant amounts range from $25,000 per year to a maximum of $50,000 over two years.
So, look into organizations like the Canada Council for the Arts and provincial arts councils for potential support if your content relates to that.
6. Learn from Scratch
“The roots of education are bitter, but the fruit is sweet.”
In the world of content creation, learning is life. Thereby, the more you learn, the more you earn. Logically, by learning more, you can understand diverse concepts, learn new concepts, generate new ideas, and keep your audience engaged in a progressive journey.
7. Utilize the Appeal of Interactive Content
For the continuous growth of your content creation career, your audience can become a helping hand for you rather than being just passive viewers. Thus, by inviting feedback, suggestions, and diverse viewpoints and tailoring your content to fit your viewers’ recommendations, you can develop a long-lasting interdependent relationship where your viewers consider themselves contributors and active participants. This way, you can forge deeper connections with them and cultivate a loyal community.
Moreover, it will give you a continuous stream of ideas and foundational concepts for your future creations.
How do you incorporate interactive elements into your content?
Following are some ways to do it
- Pose questions.
- Embed a survey or questionnaire on your page.
- Have live sessions with your audience
- Explore new technological features like virtual reality and augmented reality
- Ask for feedback.
- Include a section for readers' contributions to the page.
- Attach a discussion forum to your page.
8. Find Your Unique Angle: Niche
“What would you do if you weren’t afraid?”
The web is a sea of content and ideas calling for attention. Therefore, you must stand out so the audience is pulled toward you and attracted to your content.
While being inward-looking might sound counterproductive, it is very effective. So, instead of focusing on broader topics, you can specify an area where you can attract your viewership. In this way, if you focus on one area, you can become an authority and have your share of viewership.
How do you identify your Niche?
Exploring the following elements can help you identify your Niche:
- Your passions
- Any expertise you have
- The experience
- Your unique perspective
- Any specialization you have
- Research market demand.
You should conduct market research to ensure that the area of interest you have specified has enough potential to bring you viewership and considerable traffic.
Following are the ways to do it
- Analyze keyword trends.
- Study competitor channels.
- Solicit feedback from the audience.
- Seek professional help.
- Go through social media trends.
9. Develop a Workable Content Strategy
A content strategy involves planning, management, creation, publication, and governance. A great strategy will focus on the target audience, provide a road map for continued content creation, and ensure that content is published appropriately based on the audience’s needs.
However, it is mainly required if you turn content creation into a business.
Elements of content strategy
The quad:
- Substance: It answers the questions of what type of content we need, such as topic types and sources.
- Structure: It pertains to the organization of the content. Moreover, it can include elements like metadata and data modelling.
- Governance: It relates to decision-making related to the content strategy.
- Workflow: It is about maintaining ongoing quality and providing tools needed for resource processes.
Bottomline
To sum up, content creation is a perfect mix of binaries. These binaries can include subjectivity and objectivity, feelings and rationality, self and audience, and art and skill, all topped off with consistency. Like content creation, the how-to of content creation is also a sea of ideas. Therefore, you can research it and find the best ideas that suit you. However, the above discussion might give you an idea of the process.
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